Apple HomeView goes on sale in the UK on 13 November for £299

Apple confirms a UK launch and price for its new smart home display, while EU buyers are given no date at all.

Apple has confirmed that its new smart home display, HomeView, goes on sale in the UK on 13 November for £299. The launch puts Britain ahead of every EU country, which Apple is excluding from sale for now.

For UK shoppers, HomeView is one of the clearer wins of this particular Apple launch: a confirmed date, a confirmed price, and Siri AI support in English from day one. The picture across the Channel, in the 27 EU member states, looks very different.

What Apple HomeView offers

Apple describes HomeView as a central screen for the household and for entertainment. The device has a 7-inch display and is designed to bring together music, podcasts, FaceTime calls and control of compatible smart home accessories, in either a tabletop or wall-mounted form. These details come from Apple’s product announcement of 13 October 2026; this is not an independent review.

The central feature is Siri AI, which Apple says can recognise what’s on screen, hold more natural conversations and, when paired with a compatible iPhone or iPad, draw on personal context from apps. Apple also says the device can recognise up to six people by face and show each of them their own view. These are manufacturer claims that cannot be independently assessed before sale begins.

UK price, launch date and colours

Apple’s UK Newsroom confirms a price of £299 for both HomeView and the wall-mounted HomeView, available in silver, starlight, rose pink or space grey (silver and space grey for the wall-mounted version). Pre-orders opened on 13 October 2026, with availability from Friday, 13 November. Optional wall mounts from Schneider Home start at £54.95.

The UK sits alongside Australia, Canada, India, New Zealand and the US as a launch market for 13 November, with Singapore and South Africa following via slightly different routes. Siri AI on HomeView is available in English in all of these markets, including the UK, from launch.

Why the EU is left out

Apple states plainly that HomeView “is not available for sale in the European Union, as Siri AI is currently unavailable in iOS in the EU.” The company adds that it is “working constructively with the EU in an attempt to find a path forward,” but names no date for an EU launch.

Apple’s own Apple Intelligence page confirms the restriction applies to Siri AI on iOS, iPadOS and watchOS in the EU specifically. Apple does not set out in the HomeView announcement exactly which EU rule or negotiation is behind the delay, so Net Trends treats any such explanation as interpretation rather than a fact Apple itself has confirmed.

What this means for UK shoppers

Unlike buyers in the EU, UK shoppers can order HomeView now at a confirmed sterling price, with delivery from 13 November. There is no indication in Apple’s announcement that the UK price or availability depends on the unresolved EU situation.

Shoppers comparing HomeView with EU retail listings should be aware that no EU price exists yet: Apple’s announcement gives UK, US and other launch-market pricing only, so any EU figure in circulation is not an official Apple price.

Have your say

Would a smart home display like this change how you manage your home, or is it an easy one to skip? Let us know in the comments.

Sources and status

• Apple Newsroom (UK): Apple HomeView – announcement, features, pricing and availability, 13 October 2026.
• Apple: Apple Intelligence and Siri, current EU availability status; accessed 9 November 2026.

Research and data as of: 9 November 2026.

Transparency note: AI-assisted tools were used in researching, structuring and writing this article. The sources used are listed in the article. Publication takes place only after manual editorial approval. Country edition based on an article from Net Trends, researched for the UK.