Apple’s fourth-quarter filing shows iPhone revenue and the Europe segment both rising sharply, but the figures still don’t say how the UK itself is doing.
Key points
- Apple reported $114.5bn in total revenue for the quarter ending 26 September 2026, up about 12% year on year.
- iPhone revenue rose to $57.6bn; the Europe segment, which includes the UK, climbed to $32.0bn.
- Apple’s filings give a combined Europe figure only — there’s no separate UK revenue number.
Apple reported record fourth-quarter results on 2 November, driven mainly by stronger iPhone sales. For UK readers, the only regional figure available is the combined “Europe” segment, which includes the UK alongside the rest of Europe, the Middle East and India.
The quarter ended on 26 September 2026. Apple’s own results announcement and the accompanying exhibit to its Form 8-K filing with the US Securities and Exchange Commission (SEC) put total net sales at $114.477bn, up from $102.466bn a year earlier — a rise of roughly 12%.
iPhone outpaces the rest of the business
iPhone revenue reached $57.583bn, up from $49.025bn — an increase of about 17.5%, and the single biggest driver of the quarter’s growth. Services revenue, covering the App Store, iCloud and Apple Music among others, hit a new high of $31.573bn, up roughly 9.8% from $28.750bn. Mac revenue rose to $10.792bn, while iPad revenue slipped to $6.229bn and the “Wearables, Home and Accessories” category fell to $8.300bn. These are Apple’s own revenue figures, not independently measured unit sales.
What the Europe number does and doesn’t tell UK readers
Apple’s Europe segment — covering Europe, the Middle East and India — brought in $32.008bn, up from $28.703bn a year earlier, a rise of about 11.5%. That is the closest regional breakdown Apple publishes; it is not a UK-specific number, and the filing gives no indication of how UK sales, prices or device mix moved on their own. For the full fiscal year 2026, Apple’s total net sales came to $478.834bn, against $416.161bn the year before — again a global, not a UK, figure.
Frequently asked questions
Does Apple report a separate revenue figure for the UK?
No. Apple’s SEC filing only breaks revenue down into five broad segments — Americas, Europe, Greater China, Japan and Rest of Asia Pacific. The UK sits inside the Europe segment, with no individual country figures disclosed.
Does higher iPhone revenue mean more iPhones were sold?
Not necessarily. Apple discloses revenue, not unit numbers, so the increase could reflect higher prices, a shift towards more expensive models, or more devices sold — the filing doesn’t separate these factors.
When did the reported quarter end?
On 26 September 2026. Apple published the results on 2 November 2026.
How useful do you find Apple’s regional figures when they don’t break out the UK on its own? Let us know in the comments.
Sources and status
- Apple Newsroom, 2 November 2026
- SEC (U.S. Securities and Exchange Commission): Apple Form 8-K, Exhibit 99.1, filed 2 November 2026
Transparency note: AI-assisted tools were used in researching, structuring and writing this article. The sources used are listed in the article. Publication takes place only after manual editorial approval. Translation of the German original on Net Trends. Original illustration of a generic smartphone; not a photo of an Apple device.
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