Privacy policy

This is a translation provided for convenience. Only the German version is legally binding.

Privacy policy

As of: 3 August 2026

1. Controller

Dr. K. Korosides
Net Trends
Kopenhagener Str. 49
10437 Berlin
Germany
Email: redaktion@netz-trends.de

2. General information

We process personal data only to the extent necessary to provide this website, to communicate with you, to measure reach, to finance the service or to comply with legal obligations. The legal bases may in particular be Art. 6(1)(a), (b), (c) and (f) of the General Data Protection Regulation (GDPR; German: DSGVO). Where consent is required, it may be withdrawn at any time with effect for the future.

3. Hosting, email and server logs

This website and email communication are operated by Infomaniak Network AG, Rue Eugène Marziano 25, 1227 Les Acacias (GE), Switzerland. When the website is accessed, technically necessary data such as IP address, time of access, requested file, referrer, browser type and operating system may be processed in server logs. This processing serves the secure and stable provision of the website. The legal basis is Art. 6(1)(f) GDPR. Log data is only stored for as long as is necessary for operation, security and legal obligations.

4. Consent management with Complianz

We use Complianz to manage consent for cookies and similar technologies. Your choices, the time, technical identifiers and the consent version used may be stored. The legal basis is Art. 6(1)(c) GDPR in conjunction with Section 25 of the German Telecommunications Digital Services Data Protection Act (Telekommunikation-Digitale-Dienste-Datenschutz-Gesetz, § 25 TDDDG) and Art. 6(1)(f) GDPR. Services that are not technically necessary are generally only activated after you have given your consent.

5. Technically necessary cookies

WordPress and the security, caching and consent functions used may employ technically necessary cookies or local storage technologies. These are required to provide functions you have explicitly requested, to enable logins, to store consent and to secure the website. Where Section 25(2) TDDDG applies, no consent is required for this.

6. Contacting us and contact form

If you write to us by email or via a contact form, we process your information in order to handle your enquiry. This may include your name, email address, subject, message, time and technical metadata. The legal basis is Art. 6(1)(b) GDPR for pre-contractual enquiries and otherwise Art. 6(1)(f) GDPR. The data is deleted as soon as the enquiry has been fully dealt with and no statutory retention obligations apply.

7. Comments

For comments, we process the information entered as well as technical data required to prevent spam and abuse. Comments may remain permanently visible to the public under the chosen name for as long as the article concerned is published. Email addresses are not displayed publicly. The legal basis is Art. 6(1)(f) GDPR. Gravatar profile images are not used.

8. Spam protection

We use WP Armour to prevent automated submissions. Technical characteristics of a request may be processed in order to distinguish bots from human users. This processing serves to protect the website and is based on Art. 6(1)(f) GDPR. Google reCAPTCHA is not used unless expressly stated otherwise at a later date.

9. Newsletter by Infomaniak

The newsletter service provided by Infomaniak is intended for sending a newsletter. Subscription takes place using the double opt-in procedure. In particular, your email address, the time of subscription and confirmation and technical proof data are processed. The legal basis is your consent pursuant to Art. 6(1)(a) GDPR. You can unsubscribe from the newsletter at any time via the unsubscribe link or by sending us a message. Newsletter tracking is only used where it is activated and covered by your consent.

10. Google Analytics 4

With your consent, Google Analytics 4 may be used for the statistical analysis of usage. The provider for users in the European Economic Area (EEA) and Switzerland is generally Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Usage, device, browser and approximate location data may be processed and cookies or similar identifiers may be used. The legal basis is Art. 6(1)(a) GDPR and Section 25(1) TDDDG. Google Analytics is not loaded without your consent. A transfer to affiliated companies or service providers outside the EU or the EEA cannot be ruled out.

11. Google AdSense

With your consent, Google AdSense may be used to deliver and measure advertising. The provider for users in the European Economic Area and Switzerland is generally Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google and participating advertising partners may use cookies, device identifiers and similar technologies to deliver ads, measure their performance and, depending on your choices, personalise advertising. The legal basis is Art. 6(1)(a) GDPR and Section 25(1) TDDDG. AdSense is only activated after you have given the corresponding consent.

12. YouTube

Articles may contain videos from YouTube. Such embeds are generally only loaded after you have given your consent. When they are loaded, in particular your IP address, device and browser data and information about the page visited may be transmitted to Google or YouTube. The provider for users in the European Economic Area and Switzerland is generally Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The legal basis is Art. 6(1)(a) GDPR and Section 25(1) TDDDG.

13. Social media embeds

Articles may contain content from Instagram, Facebook, X or TikTok. External embeds are only loaded after you have given your consent. The respective platform providers may then process your IP address, device and browser information, the page visited and, if you are logged in, account information. The legal basis is Art. 6(1)(a) GDPR and Section 25(1) TDDDG. Plain links or share buttons without a platform script being loaded do not automatically result in data being transmitted to the respective platform when a page is merely visited.

14. VG WORT / METIS

Tracking pixels of the German collecting society VG WORT (Verwertungsgesellschaft WORT) may be used to determine entitlements to royalty payments. Technical access data and pseudonymous measurement information may be processed in the process. Where cookies or similar access to your device are involved or the measurement requires consent, it is only activated after you have given your consent. In that case, the legal basis is Art. 6(1)(a) GDPR and Section 25(1) TDDDG.

15. Affiliate links and advertising

Some links may be affiliate links. If you click on such a link and then make a purchase or carry out another remunerated action, we may receive a commission. As a rule, this does not change the price for you. Affiliate links and paid content are labelled accordingly. When you click, you leave our website; the respective provider is responsible for any subsequent data processing. External advertising scripts or widgets are only loaded after consent, where legally required.

16. Locally hosted fonts

The web fonts used on this website are intended to be delivered locally from our own hosting. As a result, no connection to Google Fonts is established merely by loading the font.

17. Security and caching

Security and caching functions may be used to provide the website securely and quickly. Content is cached and technically necessary access data is processed. The legal basis is Art. 6(1)(f) GDPR.

18. Recipients and transfers to third countries

Recipients of personal data may be hosting, email, newsletter, analytics, advertising, platform, security and technical service providers. When data is transferred to countries outside the EU or the EEA, we ensure that an applicable legal basis and appropriate safeguards are in place, where required.

19. Storage period

We only store personal data for as long as is necessary for the respective purpose or as required by statutory retention obligations. Consent data may be kept longer in order to meet obligations to provide proof. Specific storage periods of individual services are additionally set out in the cookie policy and in the settings of the respective providers.

20. Your rights

Subject to the statutory requirements, you have the right of access, rectification, erasure, restriction of processing, data portability and objection. Any consent given may be withdrawn at any time with effect for the future. You also have the right to lodge a complaint with a data protection supervisory authority. An email to redaktion@netz-trends.de is sufficient for any requests.

21. Changes

This privacy policy will be updated if the services used, technical processes or legal requirements change. The version published on this website at the relevant time applies.