Google the octopus: With Google Compare conquering the world of insurance
Google is becoming more and more of an octopus. Several sources report that US market-listed Google Inc. has increased its efforts to enter the international billion Dollar market of insurance brokerage. Google has named its new project Google Compare which has been running as a pilot project in Great Britain since 2012. The corporation is now preparing to roll out Google Compare on the world stage. In the pilot project Google Compare in Great Britain, Google collaborates with the following